The Pacific Northwest’s largest cities are trying to wing it with a new ad campaign aimed at getting drivers to “slow the flock down!”
The message was released Monday from the Portland Bureau of Transportation (PBOT) and the Seattle Department of Transportation.
PBOT says the “colorful, tongue-in-cheek message” will encourage drivers to stop flying on the freeways and side streets and follow the speed limit.
The campaign also highlights the risk of a deadly pedestrian crash increases with speed.
“A pedestrian struck by a person driving 40 mph is eight times more likely to die than a pedestrian struck at 20 mph,” PBOT said.
They also said the campaign’s intent to get drivers to decrease their speed will help both cities move toward their Vision Zero goals.
The bureau will have yard signs available with the messaging on a first-come, first-served basis at the following locations:
- Starting on Monday, July 18 - Portland Building front desk, 1120 SW 5th Avenue
- Starting on Monday, July 18 - SE Uplift, 3534 SE Main Street
- Sunday, July 31, Blumenauer Bridge Celebration, NE 7th Avenue & Flanders Street
- Sunday, July 31, Montavilla Street Fair, SE Stark Street between 76th and 82nd avenues
- Sunday, August 7, East Portland Bike Fair
- Sunday, August 21, Sunday Parkways, East Portland