October is National Women's Small Business Month, which honors those local businesses owned by women that make a large impact on your community. Pour Moi is one of those small businesses, and it has completely changed the skincare world with its main philosophy: Where you live is the most important factor in achieving a successful anti-aging skin care routine.
Pour Moi created the first and only Climate-Smart Skincare line in the world because medical research has shown that location matters far more than skin type, ethnicity, or age when it comes to skin care routines.
Pour Moi's skin care methods were formed when founder Ulli Haslacher observed her father's work as an outdoor powder coating painter. She realized the paint would perform differently based on the different climates and discovered it was because the climate was affecting the surface underneath the paint. Haslacher applied that concept to skin care, leading to the groundbreaking skincare products you can now enjoy.
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Climate-Smart day creams: Proper skin care begins as soon as you wake up in the morning. Pour Moi identified six climate zones around the world (marine, temperate, tropical, polar, desert, and mountain) and customized a day cream for each one of them.
In marine climates like the Pacific Northwest, sunlight gets magnified by the overcast skies and is reflected off of the surrounding bodies of water. The humidity is also generally higher in marine climates than in dry climates, which encourages sweat that gets trapped in pores.
Three-step system: In addition to the day creams, Pour Moi offers a signature three-step system that centers around four different products. As you may have guessed, the same three-step system doesn't apply to everybody. It's customized based on the region where you live! All you have to do is find your climate, quench with a hydrator, drench with a serum, and rotate between two DIFFERENT day creams depending on your local daily weather.
Night cream: In terms of climates, the evening belongs to its own category. Pour Moi's night cream partners with your skin's desire to repair itself during sleep. When used in tandem with the climate-specific day cream regimen, the night cream can help rejuvenate your skin to the fullest.
Stop throwing skincare products at your face and seeing what sticks. The answer to your skincare problems is right outside your door and at pourmoiskincare.com. You'll find night creams, serums, balancers, masks, day creams, and more, all of which are meant to treat and rejuvenate your skin based on where you live.