People may think clothing is just about fabric and fit, but for the team at TomboyX, it is so much more. TomboyX is an LGBTQ+ women-founded company in Seattle known for its inclusive clothing across the gender spectrum.
"Probably about 75% of sales are bras and underwear," said Leslie Gerrard, CEO of TomboyX. "We carry a range of styles and silhouettes for all bodies, all shapes, all curves, all expressions."
TomboyX began as a Kickstarter campaign a decade ago by cofounders and life partners Fran Dunaway and Naomi Gonzalez.
"We started out really as a shirt company of button-up shirts made for women of all shapes and sizes, with fun details around the collar," said Dunaway.
They quickly realized that this area of the clothing market had a lot of unmet needs. So they expanded into a wider range of apparel, including underwear. They fit test on every size and body type, and their garments are available from 3XS to 6X. Their mission: make sure everyone feels comfortable and confident in what they wear.
"We wanted to celebrate how cool we think people are, as opposed to tell them how to be cool," said Dunaway.
Now Target has partnered with TomboyX to sell their clothing during Pride month at all retail locations and on Target.com. This includes a compression top from their ‘gender euphoria’ collection.
"It has just been really exceptional to see all the social media and feedback out there of everyone kind of sharing it like, 'Oh my god, I got my compression top at Target!'" said Gerrard.
Gerrard says the company reads out customer comments during their team meetings. Today's was, "I just got your product. I tried it on and I cried. I'm so happy. Thank you so much."
"That's why we're here," said Gerrard.
Megan Murnane is a Seattle Refined photographer/editor. Follow more of her work here.