Seattle-based LOHO are not your grandmother’s hosiery.
“I love tights, but they’re just so damn uncomfortable,” is a sentence many women have cursed under their breaths as they pulled on sheer nylon tights to encase their legs like sausages, sucking in the “bad parts,” all in an effort to show off smooth figures.
Various forms of hosiery were worn as far back as ancient Egypt by both men and women. Tights have been made the same way since then: two tubes of fabric sewn together. But bodies aren’t shaped like two tubes sewn together! We have curves. Rolls. Love handles.
An entrepreneurial path in fashion wasn’t in LOHO Designer/Founder/Doer-of-Everything Darrah Christel’s plan, but today, she finds herself in her own American dream to bring comfortable hosiery into every woman’s closet. Her career as a Sr. Copywriter has taken her on a tour of Seattle’s most iconic fashion brands like Nordstrom, Zulily, REI and Brooks Running. Along the way, she learned just how garments can change a woman’s day. Christel's mission is simple: “I want to change the way women feel in tights, and feel about themselves.”
The founder took it upon herself to reconstruct a stagnant industry with her own mixture of comfort and body positivity after having a simple yet profound epiphany: why don’t tights have the same waistband as underwear? By rethinking two tubes of nylon meant to slim and shape, she's designed and patented a truly innovative pair of tights with a beautiful lace waistband meant to lay flat against the body no matter how curvy the wearer is (size 0-22).
LOHO brought a completely new product to market, giving tights a much-needed update: a comfortable waistband. LOHO’s patented lace waistband is designed to fit like lace underwear to lay flat and comfortably on the curves of any body.
The Fall/Winter 2018 collection, like all of LOHO’s creations, aim to change the way women feel in tights. Both comfortable and beautiful, LOHO tights blur the line between leg-wear and lingerie. One thing these tights aren’t: mass produced.
LOHO’s comfy lace-banded tights and glittery socks are extremely exclusive - with only 50 pairs made per style. Each pair is sewn in Seattle through the Refugee Artisan Initiative, transforming the lives of refugee and immigrant women by providing sustainable employment in sewing and handcrafting products. These tights are flying off shelves - both digitally on the loho.us website and in four brick-and-mortar stores in the Seattle area (Lika Love and Clementines).
The tights made by Seattle-based brand LOHO make the perfect gift for your fashion-conscious loved one. Just in time for the holiday season, you can find LOHO this weekend at Renegade Craft Fair at Magnuson Park.
At Renegade, LOHO and three other female-owned brands: Veque, Euni & Co., and Lulumiere are giving away the ultimate holiday gift set. The prize includes one pair of tights, one pair of socks, a set of three holiday cards, six gift tags, one custom ornament, a five-piece nail polish set, and the winner’s choice of a mini candle trio or full-size candle. Every purchase from the participating brands at Renegade earns an entry in the giveaway.
Find LOHO at Regrade Craft Fair: December 15-16 from 11am — 5pm at Hangar 30 in Magnuson Park.