If you’re a beer drinker, you’ll want to know about BeerNav, a brewery passport program for Washington state.
"For beer drinkers, BeerNav is both a navigational and money-saving resource to Washington craft beer," said BeerNav Founder Kyle Hanaway. "It's a great way to experience new and unexplored breweries through the use of the recommended brewery-hopping routes in the passport, as well as the amenity key that identifies the food, parking, dog, family and tv situation at each brewery."
"Currently, we have 80 participating breweries throughout most of Western Washington, that number will continue to grow as we further expand our operating regions to the East and the South."
The passport isn’t just for brewery hoppers, it’s also benefits breweries.
"All of the breweries benefit from increased taproom visitation due to higher visibility as being part of the passport," said Hanaway.
"Our primary goal is to create a win-win for both the beer drinker and the breweries that partner with us."
So how does BeerNav work?
For beer drinkers:
- Order BeerNav off the website
- Get BeerNav delivered in the mail
- Plan a brew hop route using the maps and brewery amenity icons
- Go to one of our featured brewery partners
- Turn to the brewery's page, and give it to the beertender
- The beertender will stamp your passport for your redeemed promo
- Rinse and repeat
For brewery partners:
- Sign up and become a brewery partner
- Participate in a 30-minute consultation to strategize on promotions to be offered
- Welcome the BeerNav passport holders into the taproom
- Stamp the passport to mark the promotion redeemed
- Join the semiannual feedback and preparation sessions for next year
As avid beer drinkers, Hanaway and his wife spend countless hours in brewery taprooms on the weekends trying out new places and new beer releases.
"As we thought more about the business model, we wanted BeerNav to be as much of a win for the beer drinker as it would be for the brewery partners," said Hanaway. "We lost a few of our favorite brewery spots during the post-COVID era, so we really wanted breweries to use us as an extension to their marketing efforts and as a low-cost/free tool in order to ramp things back up after a crummy two-plus years of COVID."
There's a variety of different packages to shop. Get your passport here. Cheers!
Kate Neidigh is a freelance lifestyle writer for Seattle Refined. See more of her work on Instagram here.