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Why did this celeb wear a local BBQ joint's shirt on Live with Kelly?

When we looked up the other day and saw actor Travis Fimmel wearing a Moonshine BBQ t-shirt on 'Live with Kelly' - we knew there had to be a story there. There's no way merch from a Lynnwood, Washington restaurant got to the 'Vikings' star; let alone was approved to wear on a national TV show!

Sure enough - we were right.

Turns out Fimmel lost a bet with a longtime friend and Moonshine Tom Sprague. Rather than pay up, he agreed to do his appearance wearing the shirt. We decided we needed to get the full story, so we headed up to Lynnwood to check it out.