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Social Media Star Empowers Fans to Raise Money for Big Climb

The Columbia Center is the second tallest building west of the Mississippi. A towering skyscraper right in the center of Seattle. There's perfectly good elevators that will carry you up 69 floors from the lobby to the observation deck near the top. But why take an elevator when you can take the stairs?

Monica Church is one of the thousands who will do just that, climbing 1,311 steps to the top on March 25th. She's taking part in the Leukemia & Lymphoma Society's Big Climb. An event that raises money to fund blood cancer research and patient support services.

The Federal Way native is a legit YouTube star. Her channel, Millennial Life Crisis, has more than 300,000 subscribers.

"I mean everything I say. If you're watching me, it's like you're my friend overhearing a conversation, and I think people really did catch on to that," said Church.

Monica hasn't been directly affected by blood cancer, but she signed up for last year's Big Climb anyway.

"It's important to just kind of do your part. And, in general, I feel like every human should be an advocate for something, and just do some good," said Church.

She documented every step of her journey, from her first training run to those final steps to the finish line. In the process, Monica spurred her online community to action. She raised more than $18,000 for the LLS, the second highest total for any team at the event.

Monica isn't done yet, not by a long shot. She's already raised thousands of dollars more ahead of this year's Big Climb. Her fans, fans of a YouTube channel, banding together to give back.

"It's the coolest thing. I'm so excited this year to know that I'm inspiring other people. From the beginning I saw some people sign up and then in their Instagram bio they had (the link to the site). They were just as excited to fund raise for it as I was last year. And it's cool to just do something good when there's so much not good on the internet these days."

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