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Empire Today, HOME Fresh is the world’s first and only hypoallergenic and odor-neutralizing carpet

Good news, allergy and asthma sufferers! This exclusive carpet was made for you.

Carpets, no matter how cool, comfortable, or colorful they are, can be a breeding ground for allergens. From dust mites to animal dander, your rug is full of things that make you go, “AH-CHOO.”

Research from the International Journal of Environmental Research and Public Health says this is potentially due to two theories, one being that carpets act as a “repository for indoor air pollutants such as dirt, dust particles, allergens, and other biological contamination that can built up in carpets.” The other reason could be that carpets “may emit volatile organic compounds (VOCs) that can cause smell and irritation or mucous membranes, especially in sensitive individuals.”

Whatever the cause, it stinks. And because you really, really like the way a plush carpet feels under your bare feet, you want that feeling in your home. Well, Empire Today (you know, the ones with the super catchy jingle, “800-588-2300Empireeee Today" is here to save the day.

Exclusive to Empire Today, HOME Fresh is the world’s first and only hypoallergenic and odor-neutralizing carpet (and did we mention how freakin’ soft it is?). HOME Fresh’s one-of-a-kind construction with built-in premium padding provides better airflow through the carpet. So, the fibers don’t absorb moisture, which helps prevent the growth of allergens and microbes. And when pesky dust, dirt, pet dander, pollen, and soil do hit the ground, the carpet doesn’t hold them in; they’re easily vacuumed up.

Plus, unlike common air fresheners, HOME Fresh carpet doesn’t just mask odors—it neutralizes them. When isolated incidents of household odors from smoke, cooking, and pet accidents comes in contact with the carpet, a natural, odor-neutralizing mineral breaks down the stench on the carpet, leaving your home smelling fresh.

This carpet is not only hypoallergenic, but it’s also 100 percent recyclable and better for the environment than most traditional carpets (yay for going green!). And because of the Scotchgard™ 3M Protector With Advanced Repel Technology and PUP Pet Urine Protection, your carpet will be extremely durable and easy to clean. Plus, HOME Fresh is backed by Limited Lifetime Stain & Soil Warranties. There are two HOME Fresh collections, and between both, you have 10 different color options.

Call Empire Today for a free estimate—you’ll be floored by the quality service.

Empire Today, LLC, also commonly known as Empire Carpet, has been a leading provider of installed home improvements for more than 55 years. Empire serves residential and business customers with a wide selection of products for homes, small businesses, organizations, and commercial applications. Empire offers quality, name-brand products including carpet, hardwood flooring, laminate flooring, tile, vinyl flooring, and blinds & shades.

With over two million satisfied customers, Empire Today is dedicated to customer satisfaction. For more information, visit