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Russell Wilson's Alaska Airlines commercial debuts

Seattle sweetheart Russell Wilson took time out of his Children's-Hospital-visiting, kid's-camp-coaching summer schedule to film a new Alaska Airlines commercial called 'Champions Never Rest'.

Alaska Airlines' blog notes that Wilson, 40 production crew members and 13 Alaska Airlines employees spent one day a couple months ago filming the commercial, which has Wilson taking Alaska Air employees through a set of mock football drills made applicable to their airline duties.

The result is pretty hilarious, with Wilson ending the spot with "Let's go let's go! It's not even 7 a.m. yet!" - a nod no doubt to his personal motto, #NoTimeToSleep.

Perfect timing as the Hawks take on the Broncos tonight in their first preseason game in Denver at 6 p.m PST.