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If you knew your travel destination didn't have good photo ops - would that influence your decision? (Image courtesy of Getty Images).
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Pose, Snap, Post: Millennials go on Vacation for Social Media Posts

If you didn't post an Instagram or take a Snapchat, did it even happen?

Well apparently to us millennials, photo proof is paramount.

According to a recent survey done by travel website Jetcost, 1-in-5 american millennials go on vacation to take pictures for social media.

Jetcost surveyed 4,000 Americans between the ages of 22 and 37, which all respondents revealed they have been on vacation (whether abroad or not) at least once in the past five years. Here's the top five reasons for going on vacation:

  1. To take a break from work- 78 percent
  2. To chill out - 74 percent
  3. To explore new places- 68 percent
  4. To get a tan- 63 percent
  5. To spend quality time with friends and family- 56 percent


But where does social media factor in for millennial vacation-goers? One in five American millennials (21 percent) revealed that one of the main reasons they go on vacation is "to get pictures for social media," with one in nine (11 percent) stating, this as the top reason they go away.

Close to two thirds of millennials (61 percent) revealed they would not go on vacation to a destination where they would not be able to take good pictures, and 24 percent said the main criteria for choosing a destination is the opportunity for a good picture.

And here's where it gets... a little bit weirder, if you ask me.

A further 10 percent admitted they have uploaded a fake holiday picture to social media, while 15 percent have faked a fitness photo, 26 percent have faked a picture in a restaurant for social media.

One in three (34 percent) admitted to either photo shopping their images or using filters to make them appear more impressive.

What do ya'll think? Does the Instagram/Snapchat opportunity make or break a vacation for you? Learn more on Jetcost's website.

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