Elizabeth Hurley, the Global Ambassador of The Estée Lauder Companies’ Breast Cancer Campaign partnered with Delta to surprise the people on flights, walking the aisles to distribute pink ribbons that her friend and mentor, the late Evelyn H. Lauder, co-created 25 years ago - all in the name of Breast Cancer Awareness Month.
Luckily, our lovely city of Seattle was one of the first stops on Elizabeth Hurley's 25th Anniversary tour! Elizabeth used this platform to encourage people to learn how to get involved in the campaign’s mission to create a breast cancer free-world and support the work of the Breast Cancer Research Foundation. I had the privilege of chatting with Elizabeth about the campaign.
Seattle Refined: What would you like our readers to know about this campaign/partnership between Estée Lauder and Delta?
Elizabeth Hurley: Delta has been a great supporter of The Estée Lauder Companies’ Breast cancer campaign for years now and we teamed up with them to kick off this month. It’s been a wonderful collaboration! We surprised their passengers last week, distributed pink ribbons and heard their stories. Especially since it’s the 25th anniversary of when they first started the campaign, it’s a great way to spread the word!
Why is this cause so important to you?
At this day and age, it’s very hard to meet anyone who hasn’t been affected by breast cancer. Whether they’ve fought it themselves or a loved one has been affected, this is a disease that has touched people around the world. I lost my grandmother to breast cancer and it wasn’t something people were very open about back then. If there’s a way to spread awareness and make people feel like they’re not alone in their journey, I’m thrilled to be a part of it.
What is your favorite part about being the Global Ambassador for Estée Lauder Companies’ Breast Cancer Campaign?
Knowing that our team is really making an impact makes me feel great. The fact that breast cancer mortality rates have decreased by 38 percent since the 1980s has been so encouraging. That people are really listening to us, makes us know we’re on the right path. Also, the global travel has been incredible! I’ve been able to travel to China, Italy, and all over the world spreading the word and raising money for this worthy cause.
What is the most challenging part of being the Global Ambassador?
When I hear people’s stories, that can be upsetting. It can be difficult to hear people’s struggles but that’s why we’re here. Before there was a pink ribbon, 25 years ago, most of these women had to battle it alone. Now that it’s common for people to have discussions about it out loud, and there’s a symbol of support, I think that definitely helps.
What was it like surprising Delta flight passengers and making them aware of this campaign?
Wonderful! When I’ve been privileged to go around the world, it happens that people I’ve met on these flights have been affected by breast cancer. People have talked to me and told me their stories. One passenger was on their way to see their sister-in-law who just had a mastectomy, one was a breast cancer survivor, and one has a wife currently battling cancer. It reminds me how many people deal with cancer and let’s us know we’re doing the right thing.
What’s one piece of advice you can give to someone who’s just been diagnosed with breast cancer?
Everybody is different of course but we’ve found that often people feel better if they share about their journey. I would say don’t bottle anything up and share with loved ones. Talk to people who have gone through the same thing, who are dealing with it now, and those who have survived. We encourage people to be there for them to help out.
For more information, go to bcacampaign.com.