The Designer: Rebekah Adams
The Brand: Poppyseed
The Look: Romance – Sport – Military
Poppyseed clothing is designed to fit regardless. Adams uses a neutral palette and innovative shapes to craft comfortable, versatile garments that work for women in all stages of life. In theory Poppyseed is a maternity brand, but most of the women who wear it aren’t even pregnant. They just appreciate bold, quality garments that will last for a lifetime.
“When I was 13 my older sister bought me my first Vogue magazine. I remember flipping through that issue, seeing all of the trends, and being intrigued at how clothing could be art.”
Now, Adams is inspired by Elsa Schiaparelli’s sense of humor, Haider Ackermann’s use of draping and structural details and Rodarte for their “ability to infuse magic into each collection.”
Behind the Design:
“I grew up on the central coast of California and the sweeping farm lands of Wisconsin and also, gratefully, before smart phones. Those glossy pages of Vogue became my portal into different worlds filled with fashion, art and journalism. Since I had a lot of siblings and a lot of hand-me-downs, I found myself taking old pieces of clothing and cutting them up to make something new.
Poppyseed started because I saw a problem in the fashion industry. My sister wanted a dress she could wear before, during and after pregnancy while still feeling like herself – something she could invest in and wear for years afterwards. So I engineered The Zipper Dress, which can literally change shape with the aid of two bilateral zippers sewn onto the front inverted pleats. The catch is, this dress is still sexy, sleek and looks good zipped open or closed. Since then, each new design at Poppyseed has been engineered to change shape, solve a problem or allow for multiple ways of styling."
As a Military spouse and mother of one, Adams also lets her personal experience inform the clothing she designs.
"I believe in giving women products that are smarter. Whether you are pregnant, postpartum or you just want clothing that can do more, Poppyseed offers clothing that changes with you, because we are always changing and that is one of the beautiful things about life.
For the most, part I tend to gravitate towards athletic fabric and performance knit like trousers made of 4-way stretch lycra or feminine tops cut out of performance polyester. I also love working with nylon or other military-esque fabrics to create delicate dresses as well as utilitarian outerwear.”
Adams promises that her collection of the Independent Designer Runway Show will leverage fabrics in unexpected ways to add dimension and variation, so keep your eyes on the runway!
“I’ve been noticing a shift towards a more whimsical approach to fashion. I love that. I love the details, the color, and the innovation. When the world seems dark, with wars and politicians looming over us, fashion can be a powerful tool to help spark levity in everyday life.”
On Being Fashionable
Adams’ number one rule is the same as her rule for herself: “be brave.” Good advice on the runway and off it.
On Past Fashion Faux Pas
“In college I made an Avant-garde version of the well known Miss Chiquita Banana outfit. All I’m going to say it that was a LOT of yellow ruffles.”
Rebekah Adams and six other independent designers will show off their designs at Fashion Week at The Bellevue Collection, the Northwest’s leading runway show venue. Fashion forward, contemporary and luxury shoppers will enjoy an extraordinary experience replete with exclusive runway shows, trend reports and demonstrations, chic parties and irresistible shopping. Learn more and buy your tickets at fashionweekbellevue.com.