Seattle might be notorious for niche coffee shops and scenic waterways, but locals know it's also home to an array of people who love to create. This city is chock-full of artists who we love to feature weekly on Seattle Refined! If you have a local artist in mind that you would like to see featured, let us know at email@example.com. And if you're wondering just what constitutes art, that's the beauty of it; it's up to you!
Answers by Aaron Hoey, CEO of Amour Vert.
Seattle Refined: What does fashion and style mean to you in terms of art?
Aaron Hoey: I find that fashion and style are influenced by art, architecture, and experiences. As a team, we are always looking to break the boundaries to create something new. We explore by painting creatively in our prints and drawing silhouetted designs to show our customers something they’ve never seen before.
How long have you been designing? Do you work with other mediums?
Our team has decades of experience in design, but of course, has many different other mediums they like to use in their free time as well as at the office. These include:
- Water colors
- Pencil drawing
- Oil paintings
Tell us about your business.
Our mission at Amour Vert is to revolutionize the fashion industry and to create a more sustainable world. French for “Green Love,” Amour Vert produces high quality apparel that is authentically sustainable. It starts with using only eco-friendly, organic fibers and yarns with non-toxic dyes and ends with 100% biodegradable and compostable packaging. It’s also worth noting that 97% of our products are produced in the state of California where we are based.
Can you tell us about your artistic process and how the different stages work into it?
Our creative process starts with an inspiration that is focused on fashion, nature and color. We weave this into silhouettes that are sketched by hand to produce a conceptual idea. We then take these ideas and create prototypes by hand in our office, where we perfect the fit of each garment and ultimately assort the line.
Tell us about where the inspiration for your styling/designs come from?
It varies season to season, often inspired by a place and time, as well as what’s currently happening and trending in the fashion industry. Most recently, we’ve been inspired by Taos, New Mexico and the deserts of the southwestern United States.
What fashion icons do you have/who inspired you when you were young?
Dries Van Noten has always been an inspiration for me, year in and year out. His iconic prints stand alone in any fashion season and his influence is shared by many other artists and designers.
What experiences in your life have affected your designing/business?
I’ve been fortunate enough in life to travel and meet many talented artists around the world and be inspired by their work. These experiences have influenced me and Amour Vert to create our own original designs. To this day, we are continuing to work directly with artists by showcasing and promoting their work in our stores and on our site alongside Amour Vert’s clothing and accessories.
If we want to see more of your work where should we go to find?
Visit us online at www.amourvert.com or come by our new store in University Village, opening Friday, April 26th at 10 a.m.
What is next for you? Anything you’re working on right now that you’re excited about?
Currently, I am very excited for Amour Vert to open our first Seattle store. The area appeared to be a perfect fit and is currently the fifth-largest market for us. We are based in San Francisco but have found great success connecting with customers outside of California, especially in cities fitting our eco-friendly aesthetic. We look forward to becoming a part of the Seattle community!
Lastly, how do you take your coffee? We ask everyone!
Don’t hate me, but I don’t drink coffee. Never have, never will, but I’m always happy to meet and chat over a tea or hot chocolate!