Celebrity hair guru Jen Atkin stopped by the downtown Seattle Nordstrom’s Beauty Trend Show on April 22nd to meet customers and chat about Ouai, her hair line, and Dyson’s game-changing new hairdryer. You may recognize the stylist if you follow any of the Kardashians or Chrissy Teigen on social media...she's not just their stylist, but a friend as well (did anyone else see Kourtney K's birthday bash in Mexico? Looked like a BLAST).
We asked her to give us her favorite tips and tricks for on-the-go hair.
Travel light. Atkin is always on the go, so she keeps a bag of products to stay fresh when she flies. “I use Glossier Balm Dot Com, KNC Beauty’s Lip Mask, and Skinceuticals Hydrating B5 Gel.” She’s also not above the drugstore – she’s a fan of L’Oreal mascara and Rosebud Salve. When it comes to drugstore finds, she’s devoted to L’Oreal’s Elnett hairspray.
Don’t forget to take your vitamins. Ouai, Atkin’s own haircare line, seeks to address hair beyond the root. After seeing how vitamins and supplements affected her clients’ hair health, she developed a line of vitamins designed to address common hair concerns like oiliness and dryness. Adding the vitamins to a haircare regimen, Atkin says, can make the difference when it comes to keeping hair healthy and shiny.
Keep talking! Atkin’s cutting-edge foaming dry shampoo – a game changer that works for all hair types without getting hair wet – came when a fan gave her a hint. “A follower reached out, and she was a nurse,” Atkin says. “She said ‘you have to try diatomaceous earth, we use it for patients who can’t wash their hair.’ And it was great! And now we have the foam shampoo.” The moral of the story: keep talking to her, because she’s listening.
Clean that filter. “In all my life, I’ve never heard of someone who cleans the filter,” Atkin says of hairdryers. That’s why the Dyson dryer, which came out around the same time as Atkin’s own line, was such a big deal. The filter is in the handle, rather than the head of the dryer – that means the dryer doesn’t get as hot and dusty, and it’s better for the hair. “Just twist the filter off and rinse it, and it’s good to go,” she says. “It’s been a game-changer.”
Do it yourself. “I’m all about hair you can do yourself,” Atkin says, “So when I started my website I had hair how-tos.” Mane Addicts, the site Atkin started, eventually led to the inclusion of how-to videos on Ouai’s website, all of which make it easy to get great hair at home – no stylist required.