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How well do you really know Steve Madden?

It's not every day one of the world's most famous names in fashion comes to the Northwest. If you're a fan of footwear, you know the name Steve Madden. And now, a new documentary is stepping behind the scenes to reveal the man behind the brand.

"Here's the deal. Steve has done an amazing job over the years of creating very good-looking shoes," said Lawyer Milloy, former NFL player and Seattle-area resident.

But to some, Madden is still a bit of a mystery. And that's something the new documentary, "Maddman: The Steve Madden Story" just might change. It recently premiered at a theater in Redmond. The film explores the sometimes turbulent life of the famous shoe designer, who if you can believe this, got his start by selling his first creation out of the trunk of his car.

"It was a clog, a simple little mule," Madden said during a recent visit to Redmond. "And, it clicked. The one shoe."

That first design was called the Marilyn. Now, nearly 30 years later, you can't go anywhere in the world without seeing Madden's designs walking the streets. And it turns out, Seattle played a big part in Madden's early success. Nordstrom was the first big department store to buy his shoes.

"It's great. It's fun. Dream come true," said Madden. "Very important town for me and the formation of the company."

Steve Madden didn't get to where he is without struggle. In the film, he pulls no punches about overcoming addiction and spending time in federal prison.

"They'll see a guy who is tremendously flawed, who somehow overcomes it, and who is still trying," explained Madden. "I wanted to send a message to young guys in their 20s starting out, maybe having some setbacks. Maybe they don't have direction in their life and maybe they'll get inspiration from the movie."

"Maddman" producer and director, Ben Patterson, says when it comes to the designer, expect the unexpected.

"I think you expect someone in fashion to have this, I don't want to say pretentious, but has this particular type of generic person," Patterson said. "But, Steve is a grind, grit, hustling guy. And I think he might not be who you would expect."

"Maddman: The Steve Madden Story" will premiere in New York later in November. It will be available on iTunes in December.