What in the world?? I mean, I know we love pomegranate but still...
Like real life journalists, we dug and dug into this story until we found the reason why.
It was actually super easy, we just asked them!
Apparently their last brand, Shöfferhofer Grapefruit - went bonkers out here. So they're anticipating Pomegranate does the same here!
Who woulda thunk it?
The Schöfferhofer drinks are 50 percent unfiltered German hefeweizen and 50 percent juice - so, in this case, pomegranate juice.
This beer is the latest line extension from Shöfferhofer and will be offered in six pack bottles to off-trade locations in the PNW region (Oregon, Washington and Utah).